The redesign of the Frankfurter Gründerpreis is complete! With a revised appearance, a sharpened brand message and new communication formats, the award now presents itself as contemporary, diverse and with a strong impact.
The new design and logo stand for much more than just a fresh look - they embody the qualities that characterise you as a founder: visionary, passionate, persistent, creative, willing to learn, flexible, self-confident, willing to take risks, persuasive, empathetic. All these qualities find expression in the new visual identity.
Whether in appearance, language or media - the new appearance speaks directly to you and clearly puts your founding story centre stage.
In addition to the logo, colour scheme and visual language, we have also fundamentally revised the content, communication channels and application processes. The result: a clear, authentic and inspiring brand identity that provides a powerful stage for the start-up scene in Frankfurt.
We have also significantly simplified and digitalised the application process: New applications are now possible with less effort, faster and completely online.